Social Media Marketing for Cultural Institutions
Building Your Audience, Increase Engagement, and Secure Donations
November 29, 2017
A Technical Assistance Workshop offered by the
Somerset County Cultural & Heritage Commission
for cultural organizations: Arts, History, libraries, and other non-profits
Cultural and Arts Organizations are uniquely positioned to benefit from Social Media Marketing. By definition they are content creators and they appeal to well defined target audiences. This interactive presentation/workshop will provide attendees with an overview of the Social Media landscape and an actionable plan on how to use it effectively. Topics covered will include:
- A review of the major Social Media sites
- The best way to utilize each one
- Determining which platform is right for you
- Return On Investment and defining success
- Creating a content strategy
- The content calendar and other tools
- Visual content: images and video
- Using Social Media with email marketing
- Growing your following
- Paid media: What is it? How to best use it?
- Donation and ticket sales
Workshop will be facilitated by:
Michael Pilla has built a career on achieving business objective through the use of art and technology as a designer, writer, educator, and entrepreneur. After holding creative leadership positions at several digital agencies, he started his own firm to bring the power of online marketing to small businesses and organizations.
He has spoken at events for The Manhattan Chamber of Commerce, The Arts and Business Council of New York, Microsoft’s Marketing Week, The Center for Non Profit Success, and the Monmouth Arts Council. He is also the author of You Oughta be in Business, a humorous “text book” for entrepreneurs.
This workshop has been made possible, in part by the New Jersey State Council on the Arts,
Department of State, through the State/County Partnership Local Arts Grant.