Social Media Marketing for Cultural Institutions

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Social Media Marketing for Cultural Institutions

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Social Media Marketing for Cultural Institutions 

Building Your Audience, Increase Engagement, and Secure Donations

November 29, 2017

A Technical Assistance Workshop offered by the
 Somerset County Cultural & Heritage Commission 
for cultural organizations: Arts, History, libraries, and other non-profits


Cultural and Arts Organizations are uniquely positioned to benefit from Social Media Marketing. By definition they are content creators and they appeal to well defined target audiences. This interactive presentation/workshop will provide attendees with an overview of the Social Media landscape and an actionable plan on how to use it effectively. Topics covered will include: 

  • A review of the major Social Media sites
  • The best way to utilize each one
  • Determining which platform is right for you
  • Return On Investment and defining success
  • Creating a content strategy
  • The content calendar and other tools
  • Visual content: images and video
  • Using Social Media with email marketing
  • Growing your following
  • Paid media: What is it? How to best use it?
  • Donation and ticket sales

Workshop will be facilitated by:

Michael Pilla has built a career on achieving business objective through the use of art and technology as a designer, writer, educator, and entrepreneur. After holding creative leadership positions at several digital agencies, he started his own firm to bring the power of online marketing to small businesses and organizations. 

He has spoken at events for The Manhattan Chamber of Commerce, The Arts and Business Council of New York, Microsoft’s Marketing Week, The Center for Non Profit Success, and the Monmouth Arts Council. He is also the author of You Oughta be in Business, a humorous “text book” for entrepreneurs. 

This workshop has been made possible, in part by the New Jersey State Council on the Arts,   
Department of State, through the State/County Partnership Local Arts Grant.   

Nj State Council on the Arts-logoDiscover Jersey Arts





Workshop Registration Form

Social Media Marketing for Cultural Institutions

Wednesday, November 29, 2017
(Two sessions offered: 2:30 PM - 4:30 PM or 6:00 PM - 8:00 PM)

To accommodate everyone’s differing schedules, we are planning to offer two (same day) sessions of this workshop, each contingent on adequate number of advance registrations

Though the workshop is free, there will be a $5 non-refundable registration fee for the afternoon session to cover cost of light refreshments; and a $12 fee to cover the cost of a light meal for the evening session.  Registration will not be confirmed until your check is received.  Completed registration form and check must be received no later than Friday, November 17, 2017 by 5pm to secure your place at the workshop. 

We welcome individual artists and attendees from neighboring counties as well,
for interesting networking opportunities. 

Workshop Location: 20  Grove Street, Somerville (County Administration Building) Engineering Conference Room, 2nd floor.  Parking is available in the deck located off of East High Street.


 Contact Information
Contact Information
Please select which session you would like to attend.
Please select which session you would like to attend.

All registrations will be confirmed, provided all information requested on this form is filled out completely, and check is received no later than Friday, November 17, 2017 by 5:00pm.  Please mail your applicable check amount by US postal service payable to:

SC Cultural & Heritage Commission,
P.O. Box 3000, Somerville, NJ 08876-1262

Feel free to call Cathy Bunting (908) 231-7021 if you have any questions.  Once your check has been received, your registration will be confirmed by email.  If attending the evening session menu selections will be emailed to you.  

Please don’t delay, we anticipate available space will go quickly.

  1. To receive a copy of your submission, please fill out your email address below and submit.