The Somerset County Cultural & Heritage Commission offers professionally-led workshops, periodic conferences and roundtable sessions to provide Technical Assistance, Professional Development & Networking opportunities to benefit cultural organizations’ staff and board members, as well as individual artists.
Content Development for Arts & Culture Organization
Audience Building and Digital Marketing
Date: February 27, 2019
Time: 10:00am- 12:00pm & 1:00pm – 3:00pm
Arts and Cultural Organizations are, by definition, story tellers and content creators, as they support and promote the work of creative people and the narratives behind their organizations. The trick is using that content to engage audience members as they become fans and followers and ultimately ticket buyers and donors.
This Workshop will clear up the confusion surrounding digital marketing, with an emphasis on the needs of Arts and Cultural Organizations. It will deal with creating the right content and applying it across the right platforms. It also will provide attendees with a basic framework for creating their own stories and utilizing them on websites, social media and email marketing.
This seminar will cover:
- Creating a content strategy
- Creating a content calendar
- Strategies for creating original content
- Sources for curating existing content
- Using images and video effectively
- Measuring results
- Time-saving tips, techniques
- Engage audience members.
- Finding “influencers” —Is your message is share worthy?
- Apps that will help your content creation and distribution
Attendees will come away with an actionable plan, including recommendation on tools to develop a digital campaign tailored to their needs.