Somerset County Branding Partnership Recognized
FRANKLIN – What do Somerset County, affiliated county agencies, the Somerset County Business Partnership and its member organizations have in common? They share a common belief that Somerset County is a great place to live, learn, work and play; they want to ensure that the county continues to thrive and they are involved in a branding initiative to tie those concepts together.
“Because our county has so much to offer, we want to develop a brand identity and an all-encompassing message that can be used to distinguish Somerset County from other counties in New Jersey and across the U.S.,” said Freeholder Director Patricia L. Walsh. “To ensure that this message resonates with residents, businesses and affiliated county agencies, a committee with representatives from this broad spectrum was established to help us with this endeavor.”
The Somerset County Branding Committee was recognized at the “Public Private Partnership Awards,” sponsored by the New Jersey League of Municipalities and NJBIZ, New Jersey’s statewide weekly business paper, on Sept. 21.
Participating on the committee are county staff and representatives from the Somerset County Business Partnership, Bridgewater Commons, Bridgewater Marriott, Ferrero USA, Johnson & Johnson, Norris McLaughlin & Marcus Law Firm, Raritan Valley Community College, Robert Wood Johnson University Hospital Somerset, the Somerset County Park Commission, Sanofi and the United Way of Northern New Jersey.
“We are pleased that the NJBIZ Private Public Partnership Awards has chosen to recognize the efforts of our Branding Committee,” said Freeholder Walsh. “The collaboration works well because we are all in this together. And when we join forces on a project, we are able to develop innovative solutions for the benefit of the entire community.”
The Public Private Partnership Award was established to honor and recognize unique public-private partnership programs that showcase innovative and practical approaches to government and private-sector partnerships that achieve public benefits. Award categories include infrastructure, economic development, housing and not for profit, public safety, quality of life and other projects. Finalists and winners were chosen by an independent panel of judges.
Somerset County, affiliated county agencies, the Somerset County Business Partnership and its member organizations were recognized for their unique collaboration on a county branding initiative. Freeholder Brian D. Levine and Partnership Tourism Director Jaqueline Morales (right) accepted a Public-Private Partnership Award from the New Jersey League of Municipalities and NJBIZ, New Jersey’s statewide weekly business paper. Fanwood Mayor Colleen Mahr (center), NJLM third vice president, presented the award at a ceremony held in Franklin Township on Sept. 21.